About Petalfox

What is Petalfox?

Petalfox is a lifestyle brand that begins with flowers.  We craft small moments, made of flowers, that fit perfectly into your lives.  And because time is our most valuable resource, we have added the convenience of regular deliveries so you can set it and forget it.

Why Petalfox?

Many of us spend most of our lives at, near or around our desks.  It is in this space, that we anticipate we will find the inspiration to create, innovate and dream.  We often add personal tokens or mementos to construct a more sacred space where we think and do.  Flowers & plants offer unparalleled beauty, effortless simplicity and have been proven to increase focus, concentration and satisfaction.

Petalfox Lifestyle

Where does the inspiration for Petalfox come from?

Note from our Founder, Kelly Nyland

"I have had the wonderful opportunity to work in international business for the past 15 years, where my travels have taken me all over the globe. During this time, I’ve fallen in love with different lifestyle trends and culture around the world. In many places, space is limited and petite floral statements are celebrated.

My very first inspiration came during time spent picking up small arrangements in the bustling Tokyo train stations and while casually walking the streets of Paris."

Petalfox Floral Inspiration.jpg

"Spending time in the tech industry has given me an appreciation of the wired jungle of start-up offices - full of dev boards & robot parts. However, I've often wished there was a way to infuse more organic material into my life and workspace.

(I won’t tell you how many cactus plants and succulents I’ve had to nurture back to health due to the neglect-overwater-neglect again cycle...let's just say it was due to frequent travel.)

Cut flowers require little attention. There is brevity in both their fading beauty and necessity for care. There are few things in life that need nothing from us."

How does it work?

Please visit this page for more info on How it Works.

What flower varieties will I receive?

We choose flowers based on seasonality from the local markets and farms where we’ve built relationships.  Our color collections feature mostly neutral+nudes and lush+lively greens with an occasional pop of color which complement most interiors are ideal for discreet statements.

What makes Petalfox different?

We have noticed that there is wide spectrum of floral services including those provided by local flower shops, grocery stores and online delivery services.  However, while most of the industry is focused on gifting and events, we believe that there is an opportunity to engage in the timeless act of botanical appreciation, every day.

We cater to personal, everyday spaces.  Petalfox Floral subscriptions are perfectly sized for your desk or at home in more intimate spaces like a entry, coffee or bedside table.  Set these flowers among wares in your clothing boutique or coffee shop and regular deliveries ensure that you’ll have fresh flowers for your social media content every week.

Who is behind Petalfox?

Petalfox Partners

Business partners, Kelly Nyland & Rhenee Bartlett, met during their time at Snapchat where they collected global recognition, including six CANNES LIONS awards, for the ideation and execution behind the Spectacles (Snapchat glasses) launch campaign.

While Kelly has spent her career launching over 120+ tech toys and digital products, Rhenee has produced experiential campaigns for the world’s top brands.  They share a passion for creating experiences, building brands and product development.  

Kelly & Rhenee have visited a combined total of 50+ countries during their international work over the past 15 years.  From simple midwest beginnings, Kelly & Rhenee have called Atlanta, Boulder, Denver, Detroit, Nashville, Pewaukee, and now Southern California home.

Kelly & Rhenee belong to UNITA, a creative community of artists and designers in Los Angeles. You can reach them via email: hello@petalfox.com.

Visit Kelly on LinkedIN, or follow personal profiles on Instagram, Snapchat and Twitter.

Visit Rhenee on LinkedIN, or follow personal profiles on Instagram, Snapchat and Facebook.