Meet the women behind Petalfox.
Founder / CEO
Kelly Nyland grew up in the green space between Flint and Detroit, Michigan. At 19, Kelly helped her father start a paper company which she later grew into a boutique creative agency just after college. Over the past 15 years, Kelly has had a hand in building 4 tech companies from Paris to Los Angeles. She has brought over 120+ digital & physical products to market in 40 countries and launched 10 global brands. Her expertise ranges from marketing & communications to product design & creative strategy.
After spending the last 15 years working in technology, Kelly founded a new lifestyle brand, Petalfox, which commences with flowers and coffee. Our mission is to make getting the things you love to buy, easier. Petalfox starts with the everyday romance of replenishing things that make you happy. She is using technology to create a meaningful, 1:1 curated experience for the things you consume often.
Read more from our Founder Journal.
Kelly belongs to UNITA, a creative community in Los Angeles. You can visit her professional portfolio, connect with her on LinkedIN, or visit one of her personal social profiles on Instagram, Snapchat and Twitter.
Co-founder / COO
Rhenee has a passion for seeing the world! She has visited every state, except Alaska (but it’s definitely on the list to see soon). Rhenee has not only been to nearly every corner of the US, she has also traveled the world, exploring 16+ countries. Even though she has seen the world, her hometown Pewaukee holds a special place in her heart. A wonderful place to grow up, living in the country gave Rhenee the chance to spend much of her childhood adventuring and exploring outdoors.
For the past 20+ years, Rhenee has been producing epic events and experiential marketing campaigns for big brands including Pepsi and Mountain Dew, Budweiser, Cartoon Network, AT&T and Boston Beer. Spending much of her career at agencies, she took a leap of faith to work brandside when a super secret offer came from Snapchat to develop the launch strategy for their first hardware product. This is where she fortuitously met Kelly and got a taste of what it was like to build a brand from the ground up.